About

Why “I Will Not Promote”?

If you've ever browsed the /r/startups subreddit, you've likely seen it: the phrase “I will not promote.” It's a requirement for posting, intended to prevent spam and keep self-promotion in check. But here's the twist — many of the most interesting posts are subtle introductions of startups, just hidden behind this ironic disclaimer.

And honestly? Most of us want to know what people are building.


What This Newsletter Does

IWillNotPromote.com is a weekly (sometimes bi-weekly) digest of the most clever, insightful, and low-key startup introductions from /r/startups. These are posts where:

  • Founders share their story but avoid “selling”
  • Startups get introduced without ever dropping a direct pitch
  • The comments often reveal more than the post itself

Each edition includes:

  • ✅ Startup names
  • ✅ Links to their Reddit posts
  • ✅ Short descriptions of what they’re building
  • ✅ Occasional direct links to the actual product (if mentioned)

Beyond Discovery

This isn’t just a discovery tool — it’s also a learning resource.
We also collect:

  • 🧠 Useful questions posed by founders
  • 💬 Top tips from the community
  • 💡 Insights into product launches, fundraising, and growth — straight from Reddit threads

Whether you're building something yourself or just startup-curious, our goal is to help you find what others are making — without endless scrolling.


Subscribe, get inspired, and see what happens when founders say
“I will not promote”… and still do.
😄